Guide to The Bee

Event Sponsorship

Published: Monday, Nov. 03, 2008
Updated: Monday, Jun. 14, 2010 - 1:47 pm

The Sacramento Bee, on behalf of the newspaper and Web sites, commits our efforts and expertise toward events, programs and properties that will positively impact the community and generate high visibility for the company. We focus on programs that are logical extensions of our mission to be the region's leading media company.

For a list of upcoming events sponsored by The Bee, click here.

Event Sponsorship applications are accepted in the Fall for the following calendar year. All applications not received by the Fall must be sent a minimum of 60 days prior to the event for consideration. Please review the information below prior to completing the application. If you have questions, please call The Sacramento Bee Public Affairs Manager at (916) 321-1883.

Click here to download the Event Sponsorship Application.

Priority consideration will be given to events that offer the following opportunities for The Sacramento Bee:

  • Events providing a media buy with The Bee.
  • Print and online sponsor exclusivity.
  • Opportunities to sell or place our products in the hands of your audience.
  • The Sacramento Bee would like the opportunity to participate in any high-profile contests run by the event organizers or a collective group of event sponsors.
  • A prominent space for 20'x20' booth/tent or display. Electrical connections and internet connectivity for the booth is desired. Booth area should be supplied with tables and chairs.

  • The Sacramento Bee will evaluate event, property and programs sponsorships that:

  • Have the potential to increase readership, circulation, Web site page views, and advertising revenue.
  • Address specific community needs and impact a broad spectrum of the community
  • Provide visibility for The Sacramento Bee and its products.
  • Further The Bee's charitable interests in the areas of the Arts, At Risk Youth, Diversity, the Environment and Literacy. We will also consider sponsorship requests that benefit other areas.
  • Show a demonstrated record of producing a successful event/program and generating an audience.
  • Do not compromise the newspaper's journalistic integrity or independence.

  • Event Sponsorship Requirement

  • Event organizers will be asked to adhere to sponsorship guidelines, which will be provided by the Public Affairs Department upon contracting of sponsorship.
  • Event organizers will be asked to evaluate the success of the sponsorship with The Bee at the conclusion of the event and The Bee will use the evaluation to determine future sponsorships.
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